News & views

What we’re seeing, testing, and learning, from inside real growth systems

How We Reacted When Competitors Targeted Our Branded Keywords

Discover why defending branded keywords isn't always the best strategy. Our data-driven analysis revealed the true impact of brand-bidding and quantified the cannibalisation of organic search. Learn how to assess whether brand bidding makes sense for your business based on brand strength and market position.

April 21, 2026
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Insights

Future of Search Marketing: New Metrics for Growth in a Zero-Click World

Search is changing fast. Discover how to track success in a zero-click world where visibility, not clicks, drives growth.

March 26, 2026
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How We Embraced Third-Party Distribution to Drive Revenue Growth

Learn how a hospitality business reduced customer acquisition costs by 60% through strategically embracing third-party marketplaces, including AirBNB and Booking.com. A case study in pragmatic growth strategy.

April 21, 2026
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