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AI visibility audit

AI visibility audit. See exactly what AI tells your buyers about you.

We ask AI the questions your buyers ask, across every major engine. Then we show you who gets recommended, what AI says about you, where it's wrong, and the fixes that will move it, ranked by impact.

Updated 8 Oct 2026 · Reviewed by James Kevan, Founder
Illustrative Pieo AI visibility review, shown as a printed report
AI visibility auditSample report
31of 100
Your AI visibility scoreTop competitor: 67. Gap closes fastest on Perplexity and AI Overviews.
ChatGPT
22
Claude
18
Perplexity
40
Gemini
35
AI Overviews
41
Copilot
27
!A competitor is named first on 9 of your 10 most valuable questions
!ChatGPT lists a service you stopped offering in 2024
The short answer
  • An AI visibility audit shows how often AI assistants and AI search mention, cite and recommend your firm, compared with your competitors.
  • It covers ChatGPT, Claude, Perplexity, Gemini, Microsoft Copilot and Google's AI Overviews.
  • You get a score, the gaps, the sources AI trusts in your sector and a plan ranked by impact.
  • Start with the free snapshot. The full audit goes much deeper, and the plan is yours to keep.
AI visibilitynoun

How often, and how accurately, AI assistants and AI search mention, cite and recommend a business when people ask the questions it should be the answer to.

Measured by: mention rate, citation share, answer accuracy.

Two ways in

Free snapshot or full audit: which do you need?

The snapshot tells you whether you have a problem. The audit tells you exactly what it is and how to fix it, in order.

Free · within 48 hours

Free snapshot

A quick look at whether AI recommends you.

✓Up to 10 buyer questions
✓ChatGPT, Perplexity and Google AI Overviews
✓Who AI names instead of you
✓Your three quickest fixes
Get my free snapshot
Fixed fee · within 5 working days · included in the 30-day pilot

Full AI visibility audit

The complete picture, and a plan to change it.

✓50 to 150 buyer questions
✓Six engines, several runs each
✓Competitor benchmark and score
✓Answer accuracy check
✓Source map for your sector
✓Technical AI-readiness review
✓Plan ranked by impact and effort
✓45-minute walkthrough call
Inside the audit

What's in the full AI visibility audit?

Eight parts, each answering one question: how visible you are, who beats you, what AI gets wrong, where it looks, what blocks you, what's missing, what to do first, and what it all means.

Score

AI visibility score

One number from 0 to 100 for how visible you are across engines, with the same score for your top competitors.

Benchmark

Competitor benchmark

Who AI names for each of your services, how often, and from which sources.

Accuracy

Answer accuracy check

Where AI gets your services, locations, people or prices wrong, and where the wrong information comes from.

Sources

Source map

The directories, publications, review sites and pages AI cites in your sector, and whether they mention you.

Technical

AI-readiness review

Crawler access, page rendering, structured data and site structure, checked for every major AI crawler.

Content

Content gaps

The buyer questions your site doesn't answer clearly, ranked by how often they come up.

Plan

Prioritised plan

Every fix ranked by impact and effort, so you know exactly what to do first.

Walkthrough

Walkthrough call

45 minutes going through the findings. The plan is yours to keep, whatever you decide.

Start today

How do you improve brand visibility in AI search engines?

Seven strategies make the biggest difference, and you can start on all of them today. The audit tells you which will move the needle fastest for your firm.

1

Let AI crawlers in

Check your robots.txt allows Googlebot, OAI-SearchBot, ClaudeBot and PerplexityBot. Some security tools now block AI crawlers by default.

2

Answer the question in the first lines

Open every service page with a direct, specific answer to the question a buyer would ask. AI quotes clear answers.

3

Keep your facts identical everywhere

Same name, services, locations and people on your site, LinkedIn and every directory. Conflicting facts make AI hedge, or leave you out.

4

Get mentioned where AI looks

Directories, publications, roundups and review sites in your sector. AI trusts what others say about you more than what you say about yourself.

5

Publish something worth quoting

Original data, a clear point of view or a named framework gives AI a reason to cite you rather than a competitor.

6

Add structured data

Organization, Service, FAQ and Person schema help machines read who you are, what you do and who does it.

7

Track a fixed set of questions

Ask the same buyer questions every month across the same engines, so you can see what's working instead of guessing.

What we look for

The problems most firms don't know they have.

AI describing services you stopped offering

Old pages and directory listings keep feeding AI out-of-date facts.

A competitor named for your flagship service

Often a smaller firm with clearer pages and more mentions.

Your firm confused with another company

Similar names, merged details, the wrong city or the wrong partners.

Key pages blocked from AI crawlers

A robots.txt rule or security setting quietly keeping you out of the answer.

Directory profiles that contradict your site

Old addresses, missing services and people who left years ago.

No clear answer to the question buyers ask most

So AI quotes whoever does answer it, usually a competitor.

How it works

From first call to finished plan in about a week.

Step 1 · 15 minutes

Tell us what you sell

Your services, your markets and the competitors you lose to.

Step 2 · up to 5 days

We run the audit

Every question, every engine, several runs each, so you see the pattern and not a lucky screenshot.

Step 3 · 45 minutes

Walk through it together

We show you the actual answers AI gave, not just the scores.

Step 4 · yours to keep

Act on the plan

Do it yourselves, or have us do it in a 30-day pilot. Your choice.

Audit questions

What people ask about the audit.

What is an AI visibility audit?

An AI visibility audit measures how often AI assistants and AI search mention, cite and recommend your business for the questions your buyers ask, compared with competitors, and shows you how to improve it.

How is it different from an SEO audit?

An SEO audit checks how well your site can rank in search results. An AI visibility audit checks what AI actually says about you, which sources it relies on, and why competitors get named instead. Ours includes the technical SEO checks that affect both.

Which AI engines does it cover?

ChatGPT, Claude, Perplexity, Gemini, Microsoft Copilot and Google's AI Overviews. We weight them by where your buyers actually ask.

How long does it take?

The free snapshot arrives within 48 hours. The full audit takes up to five working days, followed by a 45-minute walkthrough call.

What does it cost?

The snapshot is free. The full audit is a fixed fee agreed before we start, and it's included if you go ahead with our 30-day pilot.

Do we have to sign up for anything afterwards?

No. The plan is yours to keep and act on yourselves if you prefer. If you'd like help, we'll quote for it. If not, that's fine too.

Start with the free snapshot.

Within 48 hours: who AI names instead of you, what it gets wrong, and your three quickest fixes. If it's useful, the full audit is the next step.

No obligation. One follow-up, then it's your call.

Get your free snapshot

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