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B2B SEO consulting · US and UK

B2B SEO consultant for teams that want senior thinking. Not another agency layer.

Some firms need senior direction to set the strategy, check the work and develop their team's skills. Pieo's consulting service combines B2B SEO and GEO expertise with a clear plan your team can put into practice.

Updated 8 Oct 2026 · Reviewed by James Kevan, Founder
James Kevan, Pieo co-founder
PIEO / THE PEOPLEHuman
expertise.
James KevanCo-founder, Pieo
Strategy sprint · 2 weeksExample engagement
Week 1Research and auditBuyer searches, competitors, AI answers and technical health.
Week 2Roadmap and workshopA 90-day plan your team can run, walked through live.
What your team walks away with
90-day roadmapPage prioritiesContent briefsAI visibility baselineTracking set-up
A defined scope, practical recommendations and clear responsibilities.
The short answer
  • A B2B SEO consultant sets the strategy, audits your site and guides your team, rather than doing all the work for you.
  • It suits firms with an in-house marketer or content team who need senior direction.
  • Pieo's consulting covers SEO and GEO together, so your plan works for Google and for AI answers.
  • Engagements are fixed-scope or monthly, with no long contract.
B2B SEO consultantnoun

A senior specialist who advises business-to-business companies on search strategy: what to rank for, which pages to fix, what to publish and how to measure it, while the client's own team does most of the work.

Also called: B2B SEO specialist, B2B SEO expert.

Consultant or agency

Do you need a B2B SEO consultant or an agency?

If you have people who can do the work, you probably need a consultant. If nobody owns SEO in-house, you probably need an agency. We do both, and we'll tell you honestly which fits.

Choose a consultant if
✓You have a marketer or writers who can do the work
✓You need a clear plan and someone to check it
✓You want your team to get better at SEO and GEO
✓You'd rather keep the budget lean
Choose an agency if
✓Nobody in-house owns SEO
✓You need the work done, not just planned
✓Speed matters more than building skills internally
✓You want one team accountable for results
Our B2B SEO agency →
Ways to work with us

Four ways to bring in senior SEO and GEO help.

Pick the one that fits where your team is. Fixed-scope work is priced before we start; advisory runs month to month.

2 weeks · fixed scope

Strategy sprint

Research, audit and a 90-day roadmap your team can run, finished with a live workshop.

1 to 2 weeks · fixed scope

Audit and roadmap

A technical, content and AI visibility audit, with every fix ranked by impact and effort.

Monthly · cancel any time

Monthly advisory

A monthly strategy session, reviews of your team's work, and answers when you need them.

Half or full day

Team training

Workshops on B2B SEO and GEO for marketers and writers, using your own site as the example.

After two weeks

What you'll know that you don't know today.

→Which searches actually lead to enquiries for you
→Why competitors outrank you, page by page
→What AI says about your firm, and why
→Which pages to fix first, and exactly how
→What your team should publish next
→How you'll know it's working
James Kevan, Pieo co-founder
Expertise behind the advice

Pieo brings together search expertise, commercial context and a structured review process. We agree the scope and responsibilities at the start, so your team knows what support to expect.

4x
revenue growth in 8 months
B2B services · £5m+ revenue
59%
lower cost per qualified lead
B2B services · £2m+ revenue
38%
lower customer acquisition cost
B2B SaaS · £10m+ revenue
Consulting questions

What people ask about B2B SEO consulting.

What does a B2B SEO consultant do?

A B2B SEO consultant advises on search strategy: which searches to target, which pages to fix, what to publish and how to measure success. Your team or suppliers do most of the work, with the consultant setting direction and checking quality.

How is a consultant different from an agency?

A consultant plans, advises and reviews. An agency plans and does the work. Consulting costs less and builds your team's skills; an agency moves faster when nobody in-house owns SEO.

Do you work with in-house teams?

Yes, that's who consulting is for. We work alongside your marketers, writers and developers, and leave them more capable than we found them.

Can you train our writers on GEO?

Yes. Our workshops cover how to write pages that rank on Google and get quoted by AI, using your own site and competitors as the examples.

How much does B2B SEO consulting cost?

Strategy sprints and audits are fixed-fee, agreed before we start. Monthly advisory is a fixed monthly fee with no long contract.

Do you consult for firms in the US and UK?

Yes. We work with B2B firms in both markets, remotely, with research set up for each country you sell in.

Start with a look at where you stand.

A free snapshot within 48 hours. If senior help would make the difference, we'll suggest the right way in, consulting or agency.

No obligation. One follow-up, then it's your call.

Get your free snapshot

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