MEASUREMENT, IN PUBLIC
We’re putting our own search strategy to the test.
Follow how Pieo builds visibility for the searches our buyers actually make. The starting point, the changes and the results will sit together, with the evidence and its limitations visible.
See the baseline
OUR OWN SEARCH / BASELINE RECORDED 8 OCTOBER 2026
The work, the starting point, the evidence.
We are applying the same SEO and GEO process to Pieo. This starts with a dated baseline. Progress will be shown against the same searches and markets, with branded searches kept separate.
UK keyword observed in Semrush’s top-100 dataset
Distinct US keywords observed, including Pieo’s brand name
No before-and-after improvement claimed at this stage
Source: Semrush organic positions, UK and US databases, retrieved 8 October 2026. The US export contains 11 keyword–URL rows across four distinct keywords. Database observations are not a complete census of Google rankings. AI visibility, Search Console and enquiry baselines are not yet verified.
THE METHOD
Compare like with like.
Google search
Track a fixed set of commercial searches separately for the UK and US. Record device, location, ranking URL and check date. Keep branded and non-branded results separate. Use Search Console for impressions, clicks and query trends once access is verified.
AI answers
Use a fixed prompt set and repeat each prompt across comparable runs. Record the engine, model or mode, market, date and source links. A mention is different from a citation or recommendation. Retain answer captures and report the sample denominator.
Commercial outcomes
Separate visits, qualified enquiries, opportunities and revenue. Combine available referral data with CRM records and “how did you hear about us?” responses. Mark self-reported and inferred attribution explicitly.
Initial search set
This is the fixed starting set for future comparisons. Rankings for these terms have not yet been independently verified in a dedicated tracking campaign.
- GEO agency
- generative engine optimisation agency
- AI SEO agency
- AI search optimisation agency
- B2B SEO agency
- B2B SEO consultant
- B2B SaaS SEO agency
- GEO for law firms
- AI visibility audit
- AI visibility check
- how to measure GEO
- GEO vs SEO
What counts as progress?
More visibility on relevant, non-branded searches; more accurate AI descriptions and cited sources; and more qualified enquiries. We will publish movements and setbacks, not just the strongest screenshot.
A “not observed” result means the source did not return that term within its coverage. It does not mean the site ranks nowhere. Missing measurements remain unmeasured, never zero.
Read the full measurement method →CHANGE LOG
8 October 2026 · Building the foundations
Recorded the available search baseline, mapped core services to distinct buyer searches and rebuilt the website around clear answers, named expertise, source links and measurable outcomes. Search results after launch are not yet available.