Insights
The hidden SEO risk: what you need to know before using an AI website builder
The SEO risk of an AI website builder is the gap between what a person sees and what search engines can discover, render and index.
October 8, 2026
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Pieo publishes guides on B2B SEO, AI search and commercial measurement. Our aim is to help service businesses make better decisions about how they are found and chosen. Company articles use the Pieo byline. Named authors have their own profiles. Guides distinguish illustrative examples from published client results and link to source material where it helps readers check a claim.
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Insights
The declining value of a click: how changing behaviour is masking the impact of SEO
A declining click count can reflect weaker visibility, a changing query mix, seasonality, technical problems or changes to the search results.
October 8, 2026
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Customer Acquisition
Why your Google Ads costs are rising—and what to check first
Before spending more on Google Ads, separate changes in auction costs, search intent, conversion and lead quality.
October 8, 2026
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Customer Acquisition
How to evaluate AI SEO agencies: an evidence-led scorecard
When comparing AI SEO agencies, assess their technical process, editorial quality, measurement and delivery model.
October 8, 2026
Insights
Topical authority for B2B firms: build around the work you want
A focused B2B content strategy builds depth around the services, customers and questions the business can genuinely help with.
October 8, 2026
Insights
Instagram and Google Search: a practical content plan for service firms
Treat Instagram as one part of your search and content strategy.
October 8, 2026