Learn how a hospitality business reduced customer acquisition costs by 60% through strategically embracing third-party marketplaces, including AirBNB and Booking.com. A case study in pragmatic growth strategy.
Discover why defending branded keywords isn't always the best strategy. Our data-driven analysis revealed the true impact of brand-bidding and quantified the cannibalisation of organic search. Learn how to assess whether brand bidding makes sense for your business based on brand strength and market position.
.avif)
.jpg)