Learn how a hospitality business reduced customer acquisition costs by 60% through strategically embracing third-party marketplaces, including AirBNB and Booking.com. A case study in pragmatic growth strategy.

Discover why defending branded keywords isn't always the best strategy. Our data-driven analysis revealed the true impact of brand-bidding and quantified the cannibalisation of organic search. Learn how to assess whether brand bidding makes sense for your business based on brand strength and market position.

Discover how AI transforms unstructured customer feedback into actionable business insights. Learn how one company uncovered hidden growth channels by analysing open-ended survey responses, and see how AI-powered research tools can help businesses of any size extract value from their existing customer data