Andrew Laity

Co-Founder

Andrew Laity is a data-driven marketer with over a decade of experience turning customer insights into high-ROI campaigns, specialising in creative growth strategies and scalable experimentation.

About Andrew Laity

Andrew Laity brings over 10 years experience of data-driven marketing - leveraging data to analyse customer behavior, identify growth opportunities and enhance marketing ROI. His ability to draw meaningful insights from customer data, and translate this into actionable campaigns is a key component of Pieo's unique approach to revenue acceleration.

Drawing upon his experiences as founder of Marketing Technology platform Inphota, he specialises in scaling revenue through creative problem-solving and experimentation, an approach he has implemented successfully for high-growth companies including Feeld.

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Andrew Laity

How We Embraced Third-Party Distribution to Drive Revenue Growth

Learn how a hospitality business reduced customer acquisition costs by 60% through strategically embracing third-party marketplaces, including AirBNB and Booking.com. A case study in pragmatic growth strategy.

How We Reacted When Competitors Targeted Our Branded Keywords

Discover why defending branded keywords isn't always the best strategy. Our data-driven analysis revealed the true impact of brand-bidding and quantified the cannibalisation of organic search. Learn how to assess whether brand bidding makes sense for your business based on brand strength and market position.

How We Used AI to Transform Data Into Revenue-Driving Insights

Discover how AI transforms unstructured customer feedback into actionable business insights. Learn how one company uncovered hidden growth channels by analysing open-ended survey responses, and see how AI-powered research tools can help businesses of any size extract value from their existing customer data

Andrew Laity

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