It’s early, but growing quickly. For some of our clients, AI search is already contributing to pipeline. The bigger opportunity is that most competitors haven’t optimised for it yet.

We optimise for the environments where buyers are asking questions, including ChatGPT, Perplexity, Claude, and Google’s AI Overviews, alongside traditional search.

We track visibility, citation, and contribution to pipeline. That includes where your brand is being referenced, how often it appears in AI-generated responses, and how that translates into traffic and leads.

No. In most cases, we build on your existing site, improving structure, content, and signals so AI systems can better understand and recommend your business.

Some improvements in visibility can happen quickly once foundations are in place. As with SEO, impact compounds over time as your presence strengthens across both traditional and AI-driven search.